SMS messages, when composed with effective and creative content, can help you generate as many leads as other modes of marketing. You can use the short messaging service for lead generation, engagement, and most importantly to generate revenues.
Survey your customers via SMS
Surveys help you obtain robust information about the preferences of your customer base and thereby customise your products and services accordingly. SMS surveys are a good way of obtaining information; unfortunately, not many businesses use this channel for this purpose and it is therefore a great opportunity.
SMS surveys can be conducted through short question sequences that prompt recipients to give answers. You can send one or two questions in each SMS and keep track of answers. This helps you register more sales because you can offer what customers need.
Upselling your existing customers
Marketing experts agree that maximising on existing customers is much easier and more resource efficient when compared to finding new customers. You can use SMS marketing to upsell your products or services to existing customers.
Keep track of their buying preferences and send messages updating them about related products. Creatively composed messages with powerful call to action lines can prompt customers to buy more products and contribute to your revenue.
Better customer engagement leads to higher customer retention and greater sales. In order to engage customers, you can run SMS contests, provide updates of latest offers, use two-way SMS, use geo-specific content language and do so much more.
Remarketing refers to the technique of following up on and convincing visitors who purchased your products once but do not come back for more. Sending attractive messages with information about products of their interest encourage them to come back to your store / office for more.
Receiving an SMS is perceived to be a more personal experience than watching an ad or banner. Personalised marketing is always more effective in converting new message recipients and retaining the existing ones.
In any business, if you cannot convert people who show interest in your products and services, you cannot grow your company. Effective messages can drive conversions because you can drive engagement and get customers more interested in your business. Think of sending a SMS message telling them the top three reasons to do business with you.
Increase website traffic
You can include links to your website and blogs in the SMS. Once the recipients are on your website, you have greater scope of converting them and increasing your revenue. The chances of customers visiting your website through an SMS are higher than through emails or other marketing sources.
Offer latest updates and real time information
The main intention behind providing discounts and special offers is to entice customers into buying products. SMS is a good way of making people act fast. Send a message to say 30% discount for anyone who comes to the store in the next hour. Or a message that says we have just got the latest phone in stock. Only 100 left. Hurry. Or announce that you have launched a new service and the first five people to call get a discount.
Establish a consistent brand image
Thanks to the competition in the current world, brand image has become crucially important. Your sales and revenues are largely influenced by the kind of image that your brand portrays. SMS can be used effectively to create a strong brand image.
You can send messages that emphasise your brand personality. Furthermore, you can portray yourself as a brand that genuinely cares for the convenience of customers by providing an easy unsubscribe option.
Leads are important for every business to increase revenue. SMS is a good way to find new leads. You can send SMS to people from specific geographies. People who are interested to know more about your services can reply and you can target these people for conversions.
You can harness the power of SMS service to make your revenues soar and grow your business by continuously increasing your clientele.
Bulk SMS sending service
Zoostr provides you with the ability to send bulk SMS messages to your existing customers. Sign up for a free Zoostr account and then add your customers to the system, then write the message and send it out. It’s easy, fast, effective and FREE