So, if you are a business owner in India, you need to understand the profundity of this piece of statistic. Instead of concentrating on promoting your business using technology which is compatible with smart phones, you need to focus on simpler methods that have a far wider reach.
One good method is SMS marketing.
SMS is one feature that even the most basic mobile phones offer. You can use it to engage customers and gain a winning edge in the competitive Indian economy. Moreover, polls have proved that SMS has more than 90 percent open rate, which ensures that you receive a high ROI on your investment in SMS marketing.
Keep customers in touch with latest products, offers and discounts
Discounts and offers attract people everywhere and SMS is the best way to provide instant updates to existing customers. Customers are engaged because they receive latest information and hence, can use the offer to save some money.
Run special SMS contests and offer attractive prizes
Competition is inherently hardwired into human nature. Use this to your benefit and engage your customers with periodic contests. However, since SMS service is usually restricted to 160 characters, you need to come up with innovative contest ideas that are engaging as well as confined to the limitations set by SMS.
You could run a contest such as “Be among the lucky 200 to win a special prize from our brand. SMS XYZ to 56706 now”
Request participation in SMS polls
In addition to SMS contests, polls also have a good engagement value. Opinion polls make customers feel that their opinions are valued. So, develop a liking and trust towards your brand. Alongside, you receive opinions and can use it to improve your business.
Use SMS as a reminder service
Customers are exposed to so many brands today that their attention span on individual brands is very low. SMS is the best way of constantly reminding customers about your brand and services, and of keeping them engaged.
Enhance interaction using 2 way SMS
2 way SMS is a relatively new technology but has made an entry into India. These SMS, unlike the traditional SMSes used for marketing, allow customers to reply to them. The biggest advantage of this technology is that it changes your static marketing campaign into a dynamic one. As a result, engagement value is higher.
If customer engagement is your intention, do not restrict your campaign to providing latest updates alone. Add value to each SMS by including informative content. For instance, if you run a restaurant, you could SMS a short recipe of an interesting dish.
Establish your expertise
Customers are engaged by brands who are experts in their field of business. Use SMS to reinforce your expertise. Send SMS containing information about latest achievements, milestones and any other recognition you receive.
Send geo-specific SMS
The best way to engage customers is to talk their language. This creates a sense of oneness with the brand and provides a huge boost to the engagement process. To achieve this, use geo-specific SMS. Use words from the common dialect and offer information relevant to your target geography.
Provide easy unsubscribe option
You have to make certain diplomatic moves if you want to achieve something. Providing an easy unsubscribe option is a great way to win trust of customers and subsequently, engage them. If your engagement strategy works, customers will not unsubscribe to your SMS. If they do unsubscribe, you understand that there is something wrong with your campaign.
Retain your brand identity
Although SMSes are usually no longer than 160 characters, you must ensure that your brand identity and personality are retained. Your brand image reflects in the content of your SMS, the kind of contests you run and other engagement options. Keep all strategies in accordance with your brand image.
FREE Bulk SMS Sending Service
Why not give some of the above a try and see what it can do to your business. Zoostr provides a free to use bulk SMS sending service and we even give you 20 free SMS messages each week. To get a free Zoostr account all you need to do is click here.