Unlike transaction SMS, which contains details or confirmation of a transaction, promotional SMS messages are usually not solicited. If you have coaxed your customers to leave their personal information with you, the responsibility of using this information to benefit your customer falls on you as well.
If you run a small business, the value of a good relationship with your clients is, no doubt, a priority. And a good deal of it depends on your SMS interactions with them. Consequently, the emphasis on creating a good message and delivering it at the right time using the right medium is quite important.
Factor in your demographic
With well over 400 million mobile users in India, using SMS to promote your products and services is a good move. However, sending the same promotional content to a clientele of various age groups is not.
A teenager or a young adult is not likely to be impressed on your discounts on international tour bookings. But he could show a propensity towards a family weekend getaway near an amusement park.
Similarly, address your customers according to their age as well. For instance, while a middle aged person would prefer to be addressed politely, a youngster would prefer a more casual message and can probably get any SMS lingo you might throw his way.
Check your message route
Some service providers allow you to choose between sending your messages through either a marketing route or a promotional route.
In a marketing route, your messages are typically sent between 8 a.m. and 8 p.m. Any messages that are not sent during this period will be queued up and delivered the next day. They take about four to five hours to deliver, and you can view the delivery reports in the control panel.
The promotional messages, on the other hand, can be sent anytime but take anywhere between eight and twelve hours to be delivered. Yet another downside is that the delivery reports cannot be usually tracked in this system.
More important that the opening ‘Dear Customer’ is a line introducing your brand or company. One of the biggest mistakes in most promotional SMS messages is that the recipient rarely knows the name of the business that sends him the message.
Well written content
Your words must get the reader’s attention. And in order to do that, your content has to be sharp. Although messages are too short to highlight an excellent writing style, they can still reflect on your business if they are not worded well. When you know you are addressing a more gown up audience, take the time to draft it well.
Pay attention to what you put into your message
Even clever writing cannot camouflage a pointless text. So make sure the information in your message will be of some value to your customers.
If you are inviting them to a promotional event at a mall or at a hotel, make sure you mention what kind of participation you expect from them.
If you are offering them a free service like a vehicle inspection, be clear about your terms and conditions. If the 160 characters in the message are not enough, direct them to your website or mention a phone number for reference.
Strong call for action
A call for action at the end of a promotional message can tempt your recipient into acting quickly, which is precisely the aim of these messages. Alternatively, a strong attention grabbing header to the message can do the trick too: just a few words at the beginning giving the gist of the message to follow. For instance: beat the queue, drinks on the house!
Use Zoostr's bulk SMS sending service
A free Zoostr account not only gives you the ability to create invoices, price quotations, and schedule meetings it also enables you to carry our SMS marketing campaigns. It is a very easy to set up and send system. Zoostr even gives you 20 SMS's for free to send each week. To sign up and try it for free click here.