Each blog post you produce is a web page to be indexed by the search engines and that will bring you free traffic to your website each day.
Letting people know that you KNOW
If you are offering a service and you are very good at it, you need to make people aware of that. A business blog can help you establish yourself as an expert in whatever you do. Interact with your customers/followers and solve their queries, preferably a part of it, for free. They are bound to pay you for solving the rest.
Establishing your expertise in any field is just the beginning. The next difficult thing is to maintain that position. The ideal approach to this seemingly mammoth task is to update your blog with relevant content, fresh and unique in its approach, regularly. Interact, as much as you can. Thank the reader for sharing an opinion. Follow up clients with their experience working for your company. This can immensely benefit your business.
Fresh Lead Generation
With a blog, you can always count on fresh customers getting to know you. With a webpage, there is very limited scope for interaction. However, with most blogging platforms offering seamless integration with social media sites like Facebook and Twitter, you can rest assured, somewhere, somehow, someone is reading your blog. Some of them may actually convert into customers.
In India, given the huge population, even with a small percentage of people actually using Facebook, the potential market becomes huge in number.
With a well maintained, updated blog, you can, with a little more effort, tweak it to rank high in search engines. There are multiple benefits of this process. First, you will get more exposure and higher traffic to your page. Besides, if you regularly update and look after your blog, it will also help Google identify you as a regular and user-friendly blog, thereby improving your reputation further.
When you are a small business carving your position, especially in India, you are bound to be under a tight budget. No other marketing tool offers such all-round solutions so cost effectively. It is surely the way of the future.