All you have to do is make an honest attempt to please your human visitors, give them the best quality information and ensure that they have a good experience using the site. If you can succeed, search engines naturally take a liking to your website. In order to please the search engines, you need to take care of a few aspects, which are incidentally, not difficult at all.
Treat every page differently
Although every page is a part of your website in entirety, you need to treat each page differently. Since every page of your website deals with a different issue or service related to your business, carry out keyword research and fine tune certain keywords for every page.
These keywords are in addition to the ones that are common for all pages of the website. Additionally, all SEO techniques you implement should be carried out for every page.
Include social media sharing buttons and make them easy to find
Search engines give a lot of importance to sharing because they believe that visitors only share content that is worth telling their friends about. So, you need to encourage visitors to share your pages. The best way to do it is by publishing killer content. However, it is equally important to prominently include social media sharing buttons.
Link building is still important. But you need to focus on organic links. Content is the most important aspect here too. When you link, make sure that you get only high quality links and only from highly relevant websites. Sharing pages through social media is also a way of building links. Encourage guest posting so that you get good links.
Building links is only half the job done. The other half is to maintain the site and see that links are active. You don’t want broken links, links to expired websites and sites that no longer offer high quality content. Search engines mark every broken or dummy link negatively.
Site map is essential
A site map provides links to every other page in your website. It simplifies navigation and helps search engines reach every other page of your website easily.
Ensure meticulous HTML coding
Search engines disregard the erroneous portions of HTML coding. So, a significant part of your page might not be considered by the spiders. This affects indexing and all your SEO attempts fall flat. So, your basic coding should be accurate.
Have A Blog
It’s very simple. Each page of your website brings you traffic and each page can only be optimised for one or two keywords or phrases. The average website has around 20 pages – that’s 20 chances to be found. If you have a blog, then over time you build up your pages – then you could have 200 or 2000 pages each bringing you traffic and leads every day.
Make sure the blog content is useful, valuable and interesting or entertaining. This way you will ensure the best possible outcome for your efforts.
Each blog post should be based on a search query. Use keyword tools such as Google ad-words free keyword tool to find what your potential customers are searching for and then write great content to target that search behavior.