While it might seem like a booming industry without many rules, SMS marketing is a fast progressing industry that has welcomed a lot of government stipulated guidelines in many countries. Although this system of government regulations is yet to fall in place in India, it still pays to carry out SMS marketing responsibly.
To make sure you get off on the right note, obtain permissions from clients to add them to your SMS list. It’s also best to let them know what kind of content you’ll be sending them so they know what to expect.
And keep in mind that these messages do not have to be solely promotional: you can send out appointment/service reminders or updates on newly stocked items and the outlets where they are available. These kind of informative messages are more likely to be helpful to your customers and they highlight your services better.
Keep the unsubscribe option available
One of the biggest failings of most SMS marketing lists is that it is ever expanding without pruning out names and numbers of customers who don’t find your messages useful. While it’s good to expand your client base to improve business, it’s also important to weed out client information when a customer finds your messages irrelevant.
Therefore, to earn his goodwill, it’s good to clearly stipulate an option to unsubscribe from your messaging list and guide them towards your website for more information at their convenience.
Segregating your lists
Segregating your customer lists based on the kind of messages they prefer to get would be yet another way to effectively manage these customer lists. For instance, some customers are likely to benefit from reminders alone, while some may look for updates on products and services, and a few others would like both.
The strength of your content
Most modern customers like to see a well phrased message when they take the time to open it. In the strife between clarity and brevity, brevity often wins with many using slang and abbreviated words in typical SMS lingo. However, a shoddily worded message tends to shine a poor light on your business as well. So as much as you want to make your message to the point, feel free to reserve a few words for clarity too.
Offer genuine deals to entice customers
An eMarketer study revealed that most young adults were willing to share their mobile numbers in exchange for a good deal. If you are offering discounts, make sure it is a genuine one and doesn’t come with strings attached once your customer arrives at the venue.
If you have not specified the terms of your discount or offers in your message, a disappointed customer is not likely to heed any more of your messages. At the very least, give them discount codes or telephone support numbers that they can use to get more information on your deals.
It is important to strike a balance in your SMS communication. Too many redundant messages every week and you will not be taken seriously, while occasional product/service promotional messages could seem like you have nothing to offer in the interim.
People warm up to a personalized message faster than they would to an automated, monotonous sounding one. Instead of addressing the recipient as ‘Dear Customer’, address him by his name. A polite greeting at the beginning is also advisable.
Call to action
A message that simply stipulates a good deal leaves your customer wondering how to approach you – call first or walk in to your store? Spare him the dilemma and tell him what to do to avail the offer.
Use a dedicated code
Using a shared code means although you are saving a little and losing out on more. With other businesses sharing the same code, the network could get tied up during critical periods for you and you may not be able to use the information gathered effectively for follow up on your SMS marketing strategy. It works towards building your brand as well.
Timing is everything
Unless you want your message to be lost amid numerous others during business hours or during the weekend, find the best time to get through to your audience. Will it be when they are getting back from work during their commute, or when they are bored on a Sunday evening? Gauge the response to previous messages and choose the best time possible.
Use a Bulk SMS Sending Service Like Zoostr
Sign up for a free Zoostr account and in addition to an ability to create price quotations, invoices and set up meeting scheduling, you also have a SMS marketing tool at your disposal. Whats more, Zoostr also gives you 20 free SMS messages to send each week.
To sign up for FREE click here.