Benefits of real time networking
The business environment today is noisy and cluttered and most consumers complain of “information overload”. What with thousands of advertisements through print, digital and electronic media, e mails, sales pitches and never ending combo offers, today’s customer is confused about where to look.
As an entrepreneur, it’s your personal relationships that can differentiate your organization and help you to make an impression.
Networking is a good way to learn about current market trends and study industry dynamics. You can fast track your personal knowledge pool development by learning through the experiences of others. Referral networks can be developed by interacting with people and you can even catch hold of some angel investors to fund your venture.
Where to network?
Trade fairs and shows present a great opportunity for entrepreneurs to network. Not only can you showcase your products to a huge audience, but you can also avail of a host of opportunities such events offer.
If you are looking forward to building a strong supply chain, you can meet potential suppliers and distributors who are interested in being a part of your venture. If you are looking for some good sales agents, you can pick them up at trade shows. You can also meet potential partners and investors at these gatherings.
Another great way of networking is to take part in local trade contests. Regardless of the outcome of the contest, your enthusiastic participation will gain you solid contacts. If you win the contest, you will get a lot of exposure, which in turn will boost up your customer base.
You can hold customer meets and special gatherings/slogan contests on major festivals. Not only will you get first hand feedback about your customer service experiences and product performance, you are also sure to gain a lot through positive word of mouth.
How to network in the virtual world
Social networking has replaced real time networking to a large extent and the mantra of today’s business scenario is “if you do not have a strong virtual presence you can’t survive long”. With more and more customers checking out the credentials of a business online, you really can’t survive without professional networking online.
LinkedIn, Twitter, Face book, Brijj, meetingwave and entrepreneur.com are some of the places you can target for online networking. You can even post your promotional offers, news of impending product launches, sales pitches and business messages through these sites.
Zoostr has also recently launched a Small Business Owners Club on Google+ where you can network and talk with other business owners in India as well as the team at Zoostr! Click here to join the club.
Very much like the real world, the virtual world also demands an attractive set up and polished linguistic skills. If you want to make an impression on the right people, hone your online networking skills.
One of the best ways to be successful with online networking is to give more than you receive. If you are active with others, helping out, giving your opinion, offering advice or your thoughts & opinions people are more likely to help you in return. It’s like lots of things in life, the more you put in, the more you get out.
Join Zoostr's Small Business Owners Club