Surveys have shown that people are more inclined to read a promotional offer through SMS rather than through emails. SMS campaigns also give you a scope for experimentation. You can design smaller campaigns and evaluate response of recipients before taking up bigger programs.
In order to make the most of SMS marketing, you need to plan and create an effective campaign.
Start by understanding the sensibilities of your target traffic and compose messages so that you can begin sending messages as soon as you start accumulating phone numbers.
You should compose more than one message, each of which is used for a different purpose. For example, you need one welcome message which acts as an introduction between the customer and you. After all, you need to say ‘hello’ before saying ‘buy from us; we offer 20 percent offer on shoes’. Your ‘hello’ message should be sent to all those customers who receive your message for the first time.
Next, you need to prepare SMS templates for different purposes. For example, you should have one template to inform users about latest offers. Another template serves as a reminder. You can have a third one that requires customers to reply to your message. So, check our different requirements and compose as many suitable messages.
When you plan an SMS campaign, your focus should be on building relationships with customers. Any content you compose should aim at long term engagement.
Build a database
You need to start building a database from the very start. However, do not wait to start your campaign until after you have built a substantial database. Instead, use the campaign to generate leads and continue expanding your database. You can collect phone numbers through contact forms or feedback forms provided on your website or collect them when customers personally visit your store.
Here, there are a few things that you need to keep in mind. Firstly, make the sign up process easy so that customers do not hesitate before signing up. Secondly, make it very clear that their privacy is going to be thoroughly protected. Thirdly, clarify that customers can unsubscribe SMS alert service whenever they want to.
You need to give your customers a reason to sign up. The trick is to entice them. Offer rewards so that customers are encouraged to sign up. For example, you could offer a free coupon on registration. All registered members can be offered a small discount on purchases or you can start a point system for members. Points could be exchanged for cash or products. Some special offers such as these will motivate more people to subscribe to your SMS service.
Plan a schedule
Planning a schedule is not an easy task. There are two main things that you need to keep in mind. Firstly, prepare a schedule outlining the frequency of sending messages. The ideal frequency would be once every fortnight.
Secondly, the schedule should take into account special seasons and occasions based on your business. For example, in India, festival and wedding seasons are good for most of the businesses. So, recognise the market scenario and decide the right time to send creative SMSes.
Check out different ways to send out SMS. You can use automated SMS sending software that suits your requirements. Find out more about the different options and decide the best one for you.
Sending an SMS is not enough to ensure a successful campaign. You need to follow up and evaluate the response that the campaign generates. If response is not as per expectations, provided you give it adequate time and fix realistic expectations, you need to look into it and alter your campaign.
Bulk SMS Sending Service
Zoostr offers you a free to use bulk SMS sending service. We even give you 20 SMS message for free each month with the ability to buy more if you need. The service is very simple and easy to use and you can create a campaign in a few clicks. Just write the message, decide who it is going to and launch it.