Why SMS marketing?
Everyone now has a mobile, and everyone is addicted to checking their mobile phones periodically whether or not they get calls/texts often. The versatility of SMS is that, it is independent of mobile model, service provider or formats.
It is very cost-effective and reaches the prospects instantaneously. Most people open an SMS message within 4 seconds.
Also, it is a lot better than telemarketing, as it doesn’t irk the recipient and no one needs to get yelled at for a text message that comes in at an unwarranted time. Besides, it doesn’t take a genius to type in a text message, save it and send it out to all the target numbers.
How to get started?
Let’s say you are selling a weight-reduction service, you need to start by getting a list of mobile numbers of people who you think would be interested in using your service. These numbers can be purchased at a nominal cost from a nearby gym or a pizzeria. Any shop that provides mobile phone top us service will have a note-book where they note down the numbers of customers whom they serve. Aside from the above, there are also mobile number databases available for sale for specific cities or states, if you are up for a long shot.
After this is covered, you need to compose a text message with all the juicy details that can catch the attention of the readers and inspire them to respond.
-Give all relevant details and keep the message simple
-Provide clear contact information
-Best time to send a text is in the morning as that leaves sufficient time for the prospect to respond to the ad
-Make the message catchy and inspiring
-Apologize at the end of message for contacting people unsolicited as it would have inconvenienced them.
-Avoid composing a lengthy message as people have no time to read them
-Refrain from providing half-baked information, as people won’t bother to probe
-Don’t provide false information to catch attention as the genuine responders will back away the moment they find out that the information is false!
-Avoid sounding overtly confident or use a message tone that the customer would find insipid
There are a lot of freelancers and part-time workers who can compose SMS messages and send them out. So finding workers is never an issue in SMS marketing. However, it should be borne in mind that the contact number provided for the responder should be available to answer most, if not all the times. Chances of conversion or a sale are high, when the inquiry is handled professionally and quickly.
In spite of the fact that it seems random and doesn’t assure results, SMS marketing is still a great way to reach out to people passively, because just like word of mouth, a well-written text message will keep getting forwarded to the people who just need them. That way, although the product or service doesn’t sell itself immediately, the basic idea of marketing – which is creation of awareness about the product, is definitely fulfilled.
Bulk SMS Sending Services
One of the best ways to start SMS marketing is to use a bulk sms sending software like the one Zoostr provides. WIthin just a few clicks you can send out a SMS message to your customers to remind them about a promotion you are running, or to pay an invoice, or to send a holiday message.
Zoostr gives you 20 free SMS messages EVERY week to use and the tool itself is also free to use. To get a free Zoostr account then click here to sign up.
Once you are registered you can set up your first SMS campaign.