“I Tell You, I Could Fly Around This Room With My Eyes Closed!”
A.K.A “it’s all about me me me”. People care about themselves not you. Create content that solves customers' problems. Stop talking about your products and services, but if you do, then make it about your customers.
“I've Set My Laser from Stun to Kill”.
Time to get off the fence. In order to position yourself as an expert in your industry, you need a point of view. Take a stance. Walking the fence is boring and, more importantly, usually doesn't work.
“To Infinity and Beyond”.
Is your content taking your customers to new places? Solve your customers' problems, and then take them to places they haven't been to or seen before. That's thought leadership.
“This Isn't Flying, This Is Falling With Style!”
If you don’t put a process in place it won’t happen or not what you thought. Decide on your Keyword strategy and create a content plan & editorial calendar. Upfront. Who is creating what and when? How & where is it being published?
“We're Going In The Attic Now, Folks. Keep Your Accessories With You At All Times”.
Each piece of content should have a call to action or something you’d like to see your readers do. Download something, visit this page or give an opinion.
“Mayday! Mayday! Come in Star Command! Send reinforcements!”
You need help. The marketing team needs the support of other people in the company. Employee expertise from R&D, Customer Service, Sales, Product Marketing, is a HUGE resource and the most underutilized in most companies.
Struggling with issues like creating original content or having time to create original content is a problem that most marketing departments experience and others can help with this. Find the few that understand blogging and get them involved. Put some training in place and get others involved to.
“Hold On, This Is No Time To Be Hysterical!”
Try to have some fun with your content. Most of the time we are either informing or entertaining when it comes to content marketing. Try to get a balance of both. This should lead to better reader engagement.
So what other rules, guidelines or observations would you add? Please leave a comment below.