Facebook works best when you get people to talk about your business. Post status updates about your latest products, latest offers and discounts. When people get to know that you are offering special discounts, it will result in sales. Moreover, when they share the status, it will help you gather more customers.
Post videos and photos of your products/services. That way, it will be easier for them to buy the product.
Respond to messages, comments and posts. Present yourself as a person, not as a commodity/service.
Almost 66% of Internet users in India are on Facebook.
Be fairly regular with your posts. While too many updates will put off the readers, regular but conveniently timed updates create the maximum impact on customers and help reach your sales target.
Twitter is all about small, short and interesting tweets. Behaving like a marketer and posting too much promotional content will not work on Twitter. In India, Twitter is used mainly as a tool for staying informed and entertained.
You can post interesting facts about your products and services and include small pictures to compliment your post. Keep tweets short, and precise.
Twitter, however, requires dedication and repetition. You may need to post the same post about an offer, discount or sale multiple times before you gain some attention.
An easier way to generate more sales is to get your celebrity friends with a long list of followers to retweet your post. It can cut down a lot of hard work on your part as India relies heavily on celebrity endorsements.
Social networks as a selling tool
In order to be a top notch seller using social network, you need to get some basics right, and these will be valid across platforms.
You are trying to make a sale, but never let people realize that. Yes, India being a price sensitive market, sales and discounts do increase profits in the end. But remember, you will always feel competition from your rivals using the same techniques.
Being annoying will never get you anywhere. Do not make unnecessary posts here and there.
Always share other people’s statuses and updates whenever you can, at least the good ones. Indians, generally being very courteous, will return the favor and share your status as well. Who knows, you may expand your customer base to epic proportions this way.