However, keeping in mind the various advantages of SMS marketing, if executed well, it is a great way to reach out to your existing as well as potential clients. In fact, for most budding businesses and first time entrepreneurs looking to cut down marketing expenses, SMS marketing is a safe bet, provided you know what you are stepping into.
Prepare a list of recipients
While most businesses prefer to purchase lists of mobile numbers from other companies, keep in mind that it would be tough to reach your target audience this way. Your messages could very well become the mobile equivalent of junk or spam mail.
It’s best to begin by looking for your target audience at events, conferences and other public places like malls and fuel stations. Set up a booth to encourage interested prospective customers to sign up and leave their information with you. It gives you an opportunity to approach people and gauge their reaction to your products or services as well. You can also entice participants further by offering discounts or free merchandise for signing up.
Compiling a list this way is an understandably tedious task and needs a bit of time and investment. But it is likely to be an investment that will churn out returns. A customer who remembers leaving his information with you is more likely to be interested in your messages and updates than ones who have no idea where it’s coming from.
Choose a Bulk SMS Sending Service
The next point to focus on would be the ideal software for your SMS marketing campaign. A quick search online would reveal a plethora of options available for you, most of which you need to pay for.
If you want a simple, easy to use, reliable bulk SMS sending service then Zoostr is something you should consider. We provide a free tool that enables you to add your customer’s details, set up a campaign, write the message and then send it out. Zoostr even gives you 20 SMS messages for free each week.
Sign up for a Free Zoostr account and you can also use it for creating quotations, invoices and scheduling meetings etc for free. Plus you can use it on a smartphone, tablet or PC.
Create your SMS
All the right planning and the most suitable software cannot save you from a poorly worded SMS. You have about 160 characters to make your point, and to make it well. Here’s what you can do to make sure your message conveys all the essential elements:
- You’ve probably heard ‘clear and concise’ stressed often enough. Yet, once you start typing out your messages, the urge to be clear can take over and make you message far from being concise. Avoid this common stumbling point, and stick to the facts, steering clear of irrelevant facts about your business.
- Focus on one point – an event, discounts or a reminder. The recipient should be able to skim over the contents in one glance without so much as having to scroll further.
- Be responsible and make sure there is a good reason you are sending out the message, not just because you are bored on a Thursday afternoon.
Tips for creating an ideal SMS marketing campaign
Part of the reason SMS marketing is considered a nuisance by many recipients is the sheer volume of the messages. Bombarding your clients with the same information constantly is not likely to pique their interest, but it is more likely to get them to hang out a ‘do not disturb’ notice.
Your customers are also likely to appreciate it if you offer instructions to stop the messages if they aren’t likely to benefit from them.
Make sure you have an interactive software that allows customers to text back asking for more information about your products and services. And finally, make sure you time your message well. Sent at the right time your message is more likely to incite an immediate response as opposed to sitting ignored in the inbox for ages.