Use Keywords in Your Headline
When someone finds you in a LinkedIn search result, your headline is the first thing people see. Use keywords that are linked to your business or field of expertise as if you don’t the auto default setting is your current or last position held.
This headline is important as it appears in lots of places around the LinkedIn universe. The LinkedIn algorithm appears to put a lot of emphasis on the words you use in the headline when ranking people, so make sure your headline includes your target keywords, USP, benefits, offers or your location if you serve a specific area.
Customize The Web Sites Option
The vast majority of people have this set to the default option (personal web site, company web site etc.). LinkedIn enables you to make these more descriptive by using keywords as you can see below.
To do this, when adding your website select “other” from the drop-down menu and then key in your website title. Next paste your URL into the appropriate field and click “Save Changes.”
Optimize Your Text with Keywords
It is possible to use your target keywords in all of your descriptions (jobs, summary, interests etc.). Make sure that your descriptions use keywords that will draw relevant traffic from the LinkedIn search engine.
Maximize Words Allocation
Most of the sections of your profile give a good word allowance. Use it. This gives you the chance to give a good explanation of who you are and what you do and to get some keywords in there.
Optimize the URL:
Customize your professional profile URL to improve the search performance. The default URLs assigned by LinkedIn are randomly generated numbers and it’s a great opportunity to put either your name or keywords in. To change the URL, go to edit profile and find/update the URL section of your profile.
There are probably some more areas that you can change to help optimize your profile and if anyone has one please leave a comment to help grow the usefulness of the blog post.