- You must place your business where your customers are.
- Search engines tend to churn out public profiles like the Facebook business page ahead of private ones like your company website during web searches.
- Your competitors have probably secured their business space on Facebook.
- It’s a lot of free promotional space and you get to be more creative with your strategies as well.
- What’s more it spreads like wildfire once people start hitting ‘like’.
Sign up for an account
If you don’t have a personal profile on Facebook, set one up. It’s important that you set up a personal account and a business one branching out of it rather than create individual accounts. Facebook’s terms are very clear about not creating multiple personal pages – they can terminate all your accounts should you violate it.
You are however free to create as many pages as you want from one main personal account. Also, avoid creating a business page without a personal one as you are likely to miss out on some key advantages here.
You can rest assured that your business pages will not reflect any of your personal information from your personal account page. You can sign up for Facebook at www.facebook.com.
Create a new business page
Once you’ve signed up for a personal account or if you already have one, log in to create your business account. Keep in mind that you need to be signed in under your personal page profile to do this.
On this page you’ll find six business categories to choose from: Local Business or Place for local businesses with a physical presence like stores; Company, Organization or Institution; Brand or Product; Artist, Band or Public Figure; Entertainment; and Cause or Community. Select the one most appropriate for you and you are presented with more subcategories in drop boxes under each of these six broad categories.
The next thing you’ll have to fill out is your company or brand name. Be clear about your business category and its name as they cannot be edited later. If there is a mistake, you’ll have to delete the page and start over. The company or brand name (which will also be its page name) can only be changed before you hit your first 200 fans or ‘likes’. The space for the page name can be well utilized to incorporate keywords and has a limit of about 70 characters. You’ll find that the page name you’ve submitted will appear on your business page in title case. For any other format you need, you’ll have to put in a request for the changes but to start out you have to get by with this standard format for page name. Again, have it changed before you hit your first 200 posts or likes.
Fill in the details
Continue filling out all other requisites in the subsequent boxes and once they are done check the box agreeing to Facebook terms and click ‘Get Started’. You can now follow the instructions listed and upload your profile photo or a logo and the information needed for the About page.
Set profile picture
While choosing a profile picture, try to opt for one that can be associated with your business like a brand insignia or a logo since this tiny icon will appear alongside all your comments and interactions.
The standard dimensions for this picture is 180 X 180 pixels, which will shrink and appear as a 125 X 125-pixel picture on your page. You can edit the picture using the Edit Profile Picture and Edit Thumbnail options.
The other essential elements include setting up an easy to remember URL and choosing an apt cover photo for your page. The cover photo is as important as the logo since it will be the first glimpse of your Facebook business page to visitors. So make sure it is not personal and is relevant to your business.
Filling out the information for the About page allows you another opportunity to include keyword rich text as it is indexed in Google. The timeline write up that appears directly under your cover photo can include more words but it does display only 155 words when you glance through, so keep the content short and crisp for this section.
Your content will certainly not be restricted to this space and you can explore the ‘edit page’ feature for more options. The ‘update info’ section under this feature allows you to share more detailed content in the About page.
In the following field, you can incorporate your website address and links to other social networking sites where you have established your presence.
Finally, check ‘yes’ for the last question in the page that asks you whether your page represents a real business, product or brand. Once you are done, click ‘save info.’
With these steps, you are done setting up your profile. Facebook will take you through the other steps for completing your business page and not all of them are mandatory. For instance, Facebook encourages you to ‘like your page’ and share status updates. It’s generally a good idea to have as many status updates in your timeline as possible to make sure visitors can get more information about your business and know what to expect from your page.
There are a few things to steer clear of as well. For example, Facebook offers you the option of inviting your email contacts to your page. However, it’s best to use your email service with a personal message rather than the generic one that Facebook generates should you choose the option.
Zoostr’s Facebook Page
At the time of writing we have more than 25k fans on Facebook. Why not join us for more small business wisdom, tips and information that help you start or grow your business. Click on www.facebook.com/Zoostr and like us.
Managing your business effectively with a small business software
The most critical factor in succeeding with your business in the beginning is to focus on spending as much time as possible on revenue generating activities and as little as possible on admin activities. This will help you grow cash flow and give life to your dream.
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