Here at Zoostr we think this is a perfect time to review your short term business strategy in terms of where you will focus your resources in terms of time and money. There are a few things that we think will help put you in good stead for the near future.
1.Focus on existing customers.
Now is a good time to really go the extra mile with customer service. What can you do to make a better shopping / customer experience? If a customer comes into your shop, looks around, buys something and leaves – this is a wasted opportunity. You need to think about how you improve the experience and help to upsell.
2.Don’t stop advertising - find free advertising
For sure you need to be wise with your money, but you don’t want to disappear from the customers view in times like this. It is well documented that businesses who continue to market during a downturn come out better and stronger. Find low cost ways to market your business. Approach media outlets and give them a story, or why not send Zoostr an email at firstname.lastname@example.org with your website / FB page and a few words about your business and we’ll give you a free promotion on our website or Facebook page. Zoostr also gives you 20 free SMS messages to send out using our bulk SMS sending tool. – now how’s that for free advertising. Go signup.
One of the best things you can do is try to ensure on-time payments. People may try to delay payments so insist on part payments of sticking to a schedule. Zoostr helps you do this by allowing you to attach part payments to an invoice and monitor when invoices are due. Get a free account here to try it.
4.Stop paying for Accounting Software
Zoostr is free to use. For absolutely no money you can create invoices, purchase orders, price quotations, monitor payments etc. on your desktop, laptop, tablet or mobile. What are you waiting for - go get an account.
5.Take business away from larger companies
Large companies can’t move fast. They can cut a lot of costs that small business owners can’t, but at times like this its good business sense to go and offer a better service at a lower cost than your bigger competitor can’t do. Potential customers will be much more willing to work with a smaller company in times like these. Be brave, have courage and go after some big customers.