If you own a retail store, your best bet is to keep generating new customers by reaching out to a wider audience. Apart from ads in local newspapers, TV channels and radio, you can use Pinterest for effectively promoting your business.
The utility of Pinterest
Pinterest is a social networking platform you can use to share photos, videos and personalized business information with customers. If you sign in to Pinterest, you will be provided with a large virtual whiteboard, which you can treat as an advertising medium.
If you are in the apparel business, writing a large amount of text based promotional material won’t have the same effect as posting pictures of your attractive product line.
With Pinterest, you have a large space that you can artistically fill with promotional photos. What’s more, you can keep changing the photos and videos on your pin boards with each new event or festival.
How to use Pinterest effectively?
Pinterest gives you all the flexibility and variety of a changeable bill board without the hassle of having to physically arrange the photographs and other stuff. Keep your pictures personalised, scribble some of your own ideas and inputs unto your photos to lend some character to your display.
There are basically two steps you can follow. Create useful and attractive images by using Photoshop/paint and add real time info to it. The audience will be looking for visual appeal, so give special attention to color coordination and attractive info graphics.
Once you have finalized your display, post the link to your pinterest account in all your emails to your target customers. Include this hyperlink in all your brochures, fliers, mails and other social networking platforms.
What not to do in Pinterest
Try to avoid over the top self promotion. The best way is to stick to the 40:60 rule i.e., 40% informative content and 60% of business promotion. All pinterest account holders have a “pin it” option on their accounts. Use this to generate maximum possible repins for your page.
Don’t forget to include the link of your online business resources on your pin board. Pinterest has over 100 million monthly users and offers a lot of scope for promotion provided you know how to use it right.