This blog post is inspired by Dan Zarella’s Science of Presentations webinar that I recently listened to and the research he did that looked at Twitter usage during presentations and webinars. Dan found that 70% of business presentation audiences will tweet about a webinar, seminar, presentation that they are experiencing. How do you take advantage of this fact?
Getting people to tweet about your presentation or webinar is a win/win situation for both you and the audience. It will help spread the word about the great information you are providing and helps both you and the audience to give their followers great content and grow their following.
So, why do people tweet about presentationsand how can you tweak your presentation to take advantage of it?
1.Share remarkable information
People are always looking for great content to share with their followers. They are looking for information that their followers will find useful and interesting. Use content that teaches your audience something new.
Say something new about a subject or give a new angle on an old piece of information or news. Put old content in a new structure or new content in an old structure. Disrupt! Say something controversial.
People come to your presentation for a reason – something you promoted or advertised about it. Make sure you deliver. Make sure it’s relevant to the audience. For really powerful results then use combined relevance – for example – If you are talking to a room of system integrators then talk about a market trend say LTE networks and then combine it with the relevancy to their industry.
Breaking news creates tweets. Look for opportunities to announce something during webinars, seminars etc.
People respond well to someone they enjoy listening to. People respond well to people who respect their audience. It’s all about ingratiation. Be humble and acknowledge that the audience is intelligent. You need to believe the audience is smart.
6.People In The Audience
People want to connect to others listening to the presentation or webinar. Use a twitter hash tag (#) and let people connect. It will allow them to increase their follower base. Remind the audience that they are a small community and can reach out to each other using the hash tag.
People want to tweet about stuff that makes them look cool. Give your audience great stuff to tweet about.
People like to send or share information with colleagues that couldn’t make the presentation or webinar.
People like to talk about a subject they are passionate about. Give people a message to tweet that they believe in. Be against something bad or for something that is good. Save something. Help something. Have a cause.
People will share information if they can easily create a 140 character tweet about it. Make it easy for them and provide sound bites or key takeaways that they can tweet. Even better, use an automated tweet service to tweet the key takeaways so your audience can re-tweet them.
So why won’t people tweet about your presentation? If your presentation or webinar is really great then people won’t want to tweet about it in case they miss something good. You need to add pauses for people to tweet stuff.
Signpost tweetable information in the presentation that alerts people to tweet and best of all is to use an automated tweet service or have a colleague tweeting next to you in order to allow your audience to re-tweet information.
Is there a difference between the sexes? In his research, Dan Zarella found that as a general rule, Women are more likely to tweet for people not in the audience and men are more likely to communicate with people inside the audience. If your webinar or presentation has a heavy bias to one of the sexes then this is an important piece of information you can use.
- Remember to set up a hash-tag (#) for each presentation or webinar and promote it to your audience. Also get your audience to monitor your twitter profile during the presentation
- Create sound bites or key takeaways in your presentation that are very tweetable
- Say when you are about to talk about something tweetable. Signpost when your audience should be tweeting (but don’t overdo it)
- Have a colleague tweeting key takeaways to allow your audience to re-tweet them
- Make sure you deliver what the audience is expecting – combine it with specific relevance
- Try to say something new or a new angle on something old