Three solid reasons to make cold calls
Cold calling is somewhat like a treasure hunt. You never know what you might get when you dig in. You might end up sowing the seeds of a really great deal, make an important contact or even finalise a deal.
On the other hand, you can spend an entire day calling up prospects without any solid results. Either way, you will never know the results until you place the calls.
Cold calling requires no specific skills or qualifications apart from a flair for selling and basic product/service knowledge. If you are an entrepreneur with a budget constraint, you can hire sales staff for cold calling at relatively low pay. Hire some smart freshers, train them about your product/service and send them out into the market to make cold calls.
With cold calling, you get a chance to maximise your opportunities. You can meet somebody, strike up a conversation, and find out that you have some common references and then strike up a great partnership.
Cold calling is mostly about first selling yourself to potential customers and building a great network. The recruitment firms, especially the start ups depend mostly on cold calling as a sales strategy.
How to get the most out of a cold call?
If you are out there in the field, make it a point to dress smart and carry good quality accessories. Always try to establish a common topic of conversation with you customer in order to make him warm up to you.
If you find that you cannot afford to sponsor field visits at the initial stage, go for telemarketing. Telemarketing is a telephonic version of cold calls and is a good way of advertising new products and selling them. However, there are some important tips to follow when calling up potential customers.
If a customer repeatedly says that he doesn't want to be disturbed, ask for a suitable time and then hang up politely. Do not irritate the customer or you will only succeed in getting negative Word of Mouth.
Cold Calling can be an essential sales technique for small business owners today, the important thing is to try and test for your business and see what works. Don’t rely on just this as a means of lead generation but it is definitely something to have in your sales tool box.