For example, if you are launching a cosmetics store, a local established business might be a popular garments store (both target women in the 25-55 age groups). Now assume, you offer free product samples or discount vouchers to the existing customers of the garments store.
These vouchers can be redeemed on a visit to your store.
Make the best use of free online resources
Include your contact details, latest offers and visually appealing photos of your products. You can even start contests like a free gift for early birds who can visit your store with a discount coupon specially offered on the social networking site. Remember, most Indians love the word “free” and including this word will work wonders.
Most retail businesses record substantially greater number of footfalls on the last few days of their annual sale. If you want to attract new customers, offer a really great deal with a very short time frame and then advertise the deal extensively.