This is especially true when you know that your target market segment will probably have limited access to the Internet. At the end of the day, sales volume is directly dependent on positive customer experiences and good word of mouth. Remembering a few points will help you create a great “pull’” potential for your products.
Use marketing materials
Any and every kind of communication you have with your customers should convey a clear message. For example, if you have a logo and an interesting tagline, make sure that it is represented prominently on all your marketing materials like banners, pop ups, tents, office stationary and uniforms.
Many entrepreneurs disregard the value of a simple sheet of notepaper with the business contact and the tagline printed on it. Office stationary can reach unexpected places and increase your visibility if you make sure that it is circulated properly.
Be innovative in your approach
Learn how to use your office space like a billboard. Be innovative and use your own ideas. Hire a local graffiti artist to draw up interesting caricatures or murals related to your business theme. Your aim should be to coordinate the products and materials in your office to present a cohesive and strong business statement.
Remember, that the first step to sell your products is to catch the eye of your customers.
The second step is to build relationships. Maintain a database of birthdays and anniversaries of repeat customers and make it point to wish them and offer some token gift. These little gestures will go a long way in increasing the sales volume.
Participate in local events
As a small business owner, you need to gain maximum publicity for your products/services by using various avenues. Local business events like trade shows, product competitions and seller’s meets are good ways of interacting with potential distributors, suppliers and customers.
You will get to gather a lot of information about current market trends, local preferences and customer tastes. Another advantage of such events is that they present a good opportunity for you to check out the kinds of products/services your competitors are offering.
If you want to gain competitive advantage, you need to know the relative merits and demerits of your products as compared to those of your competitors.