This means there are billions of keywords out there that are, being used by millions of websites.
What eventually ensures you get better search rankings than your counterparts is how you choose to use and place your keyword on your website. This is easier said than done, because more often than not new and upcoming online businesses get so carried away using keywords on their website that they end up practicing ‘keyword stuffing’.
During the past few years keywords stuffing on web pages has run riot and Google has punished accordingly with things like their Panda update. Keywords should be used sparingly and logically to keep the content readable and useful.
Keeping keywords relevant to your content
For users looking for relevant content that matches their keywords, keyword misuse is particularly disappointing. Your website must have relevant and informative content that does justice to the keyword you have chosen for it. If you are targeting potential customers looking for Thai restaurant in Bangalore then make sure the content is relevant to this on your page. Also, you can only ever use a single web page to optimize for maximum one or two keywords. Never any more. This is why it's important to build a website with many pages and why a blog is a critical tool in building traffic to your site.
This also works in your favor with search engines, since they are always checking and monitoring the relevancy of website content.
Avoiding repetition of keywords
While there is nothing wrong with ‘using’ keywords a couple of times in each of your web pages, it is deliberately ‘planting’ them that is considered unethical. Keywords should be used naturally, and should go with the flow of the content.
It is also helpful to know that the general recommended keyword density for websites is 3 to 4 per cent, and a keyword density of above 10 per cent in your web content is bound to raise red flags in all search engines.
Also be aware that the search engines look for related words to the keywords you are using. for example if your page is targeting Thai Restaurant in Mumbai then it will also want to see things like Sesame Prawn Toast, and Pad Thai, or things like delicious dishes. Basically, the search engine will know if the page is too optimized for a particular keyword and not genuine.
Placing keywords strategically
Keywords chosen should be used strategically and in places where they are easily visible to one and all. For example, you should place your keywords in your URLs, links, meta titles, and page titles but never deliberately try to disguise them or use them in a hidden fashion by employing coloring techniques, as search engines today pick up on these attempts at keyword abuse immediately.
Lastly, always focus on creating web content and choosing corresponding keywords keeping in mind your users or target audience, and not the search engine or page rankings that it will ensure. Your keywords should be a correct reflection of the content you promise your users, as it is only then that they will be able to use it or draw from it constructively.