SEO has changed the way search engines work. It is funny when you think that a system that was designed to work on search engines and their algorithms eventually changed the way search engines “searched”! SEO today denotes a huge array of terms and glossary. Most of them don’t even deal with the optimization of the content itself! For a detailed who’s who of the SEO industry, here’s a small guide to the frequently confused terms!
What is it really?Well firstly it's how you get more qualified traffic to your website. Search Engine Optimization, as the name suggests, is a technique to design a web page and its contents such that it ranks high for a specific set of keywords placed strategically at various locations within the content. Search engines employ specialized programs, called crawlers and sometimes spiders. These programs have the sole purpose to visit each and every webpage individually one by one and build an index of their contents according to relevant keywords or their subset.
In a layman’s terms, suppose your webpage id on fine dining at Tuscany, and your page contains the keyword WEDDING PHOTOGRAPHER MUMBAI a few times. So the spider will index your page according to that specific keyword. When someone searches for Wedding Photographer in Mumbai, or simply Wedding Photographer, your page will pop up right on top.
It’s that simple? Really?Well, at least it used to be. Until everyone got to know of these techniques and suddenly the internet was flooded with optimized pages, so much so that there was very little actual valuable information left to use! Some optimized pages contained ONLY keywords and were hardly useful otherwise! Aware of the internet user’s despair, search engine companies were forced to implement new strategies. Soon, Google released a set of algorithm changes that ensured such techniques will never work, and over-optimization was cracked down significantly.
SEO techniques have again evolved to its most basic requirements, good quality content understandable and actually useable by the average visitor. Keywords are the basis of all search engines functions, and nobody can change that, but what needs to be kept in mind is the fact that too much of anything is bad.
Some Common SEO Terms
- Algorithm is the set of commands or formulae used to filter search results from indexed entries based on keywords requested by the user.
- A Hit denotes a single request made by the user to access your website. The hit can come from web links, ads or posts in social media, depending on your marketing strategy.
- IBL means an inbound link, i.e. links from other websites pointing back to your website. Too many are considered a spam with new algorithms.
- Keyword Research denotes a process of researching and optimizing the best possible keyword relevant to your industry that can ensure your site with the best exposure and highest ranks.
- Keyword Density is the ratio of the number of times the keyword has been used in the content to the total amount of words in the content. Too low a number and your page might not get noticed, too high and you will be sent down in rankings.
- PR means Google page rank. 1 is the best, but if you rare in the top 5, you are game my friend.
The most important Social Media platform for this is Google+. You have probably noticed that when you search for something in google you see results from people’s profiles on Google+. This tells you enough that it’s important to be noticed and spoken about on Google+
Keep an eye out for further SEO tutorial number two on the way soon.