With Domain age there isn't a lot you can do. The older your website, the more trust it has with the search engines. I have written a lot about content marketing, but in general the idea is to generate the most useful and informative content possible to make sure your website visitors have a good experience and stay along time on your site.
The third part of the triangle is Inbound Links. This is probably the hardest part of SEO. There are no quick fixes. Most “overnight” linking strategies tend to, eventually, get you punished by Google. Link building requires lots of time. Lots of planning and good relationship building skills.
First of all you need to distinguish between Quality and Quantity. It’s not about getting huge numbers of links (although this can also be good). It’s about getting links from relevant websites that have similar or related content.
There are a number of ways to build links.
Great Content attracts links. If you write a great blog or give great content away in eBook or whitepaper form then people will tell others about it. They will link to it. They will share it on Social Media platforms. The sharing of your content is likely to be the single biggest thing that improves your rankings over the next few years.
Press Releases are extremely powerful for generating inbound links. What makes it great is that, generally, you control everything. You get to decide where to link to on your website and what keywords to use as the anchor text. Most industry websites, bloggers etc will use the links that you place there. If you optimize a PR properly and distribute to a relevant audience and the content is valuable then it can do great things for your search engine rankings.
The third way to drive links and this is the one most people struggle with is how to get links from industry sites, bloggers, tweeters etc. who you don’t have a relationship with. It’s not about pinging them an email/message/tweet etc. saying hey this is great can you link to it and whilst you’re at it, please use this text and this link. Maybe if you send out 1000 emails you will get 7 links. But they will probably not be from sites that will help your search engine ranking efforts.
It’s about relationship building. It takes time. Start with identifying the websites that you want to get links from. Then take a look at what content they are producing. Share their content. Write to them and say you enjoyed the content and why. Start a conversation going. Then you need to sustain the conversation. Find the opportunity to ask for the link to your content.
Find whoever is the most suitable person in your company to have these kind of conversations. I am hazarding a guess that it might not always be the marketing people. It could be an engineer, R&D person, Customer Service person etc.
Maybe offer value in return for a link. If the site is important enough to you then maybe you can offer an exclusive interview, or access to a piece of research or tickets to an industry event etc.
Like I said - it’s not quick, it’s not about gaining huge volume of links, it’s about finding the most valuable links for you and then building relationships with people to get those links.
What have your experiences been? What’s worked and what hasn't? I’d be interested to know.
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