Do you have the required skills?
SEO is a vast and proactive procedure. There are numerous activities involved in it. So, while you might be able to write good articles and blogs and post them in relevant places, do you have the skills required for other more complex activities?
Can you write flawless codes in HMTL to make the website more SEO friendly? Can you engage target customers on the many social media sites? When you hire an SEO service, it puts your SEO campaign on high gear and on multiple routes.
Your ranking improves faster.
Do you have the required time?
SEO does not happen in a day; it does not happen even in a month or two months. SEO is a process that gets you gradual but steady results over a period of time. In order to get a good rank, you have to keep at it constantly.
You need to continuously analyse the performance of the campaign and revamp your SEO tactics. You need to analyse the mindset of your target audience and customise the campaign accordingly.
So, as your business improves, will you have the time to take care of SEO?
Moreover, on an average, Google makes around five hundred updates on its search algorithm every year. Will you have the time to study important updates and analyse how they impact your SEO campaign?
Think about your workload, responsibilities, commitments and other important aspects.
If you handle SEO yourself, you might end up biting more than you can chew. Your ranking could take a beating, rather than improving.
Do you want to refuse a higher ROI and the subsequent profits?
When you are in business, you need to think in terms of ROI rather than in terms of expenses. For example, if you receive a profit of Rs.5000 by spending Rs.500, is it not better than spending Rs.100 and earning a profit of Rs.500?
As a business person in the current competitive world, refusing a higher ROI is akin to clearing the way for other business to rush forward and leave you behind. You cannot gamble on your search engine presence. So, don’t take a risk.
Hiring an SEO service does cost you money, but your money can get you huge returns.
But cash flow is more important sometimes..
If you are just starting your small business, every rupee counts. You need to focus on getting as much business through the door as quick as possible to get cash into the business. SEO is a long term tactic and you won’t see quick results so your money may be better spent on direct sales activity and then when you grow you can invest in SEO.
Start out by doing the basics yourself, build a site on a SEO friendly SaaS platform such as Wix (read more about building a website) and make sure that any keywords you place in the content of the website reflect what your customers would search for when looking for your product or service.
Next, make sure you can alter the meta tags of each page and focus on the meta title – this is a short piece of text that tells Google what the page is about. Make it relevant to the content on the page and reflect search behaviour.
If you only do one thing
……then start a blog on the website. 200 pages will always bring more traffic than 20. Write content that is useful and valuable for your customers and do this on a consistent basis – minimum of 1 blog post per week – then you won’t go wrong.