The first thing to understand is that it operates like the internet and your profile is like a website on the internet and the same rules apply. The more people you connect to is like having lots of links pointing to your website.
Second, the more your status updates are interacted with or shared then it's a signal that what you have to say is important and your profile is found more and more in the LinkedIn search resuslts.
Third, keywords are important. Make sure you have the keywords on your profile that your potential customers will be searching for. This way LinkedIn knows to return your profile in the results for the search.
When someone visits your LinkedIn page, the first thing they will notice is your photo. Needless to say, it needs to be a good photograph. Invest some money in getting a professional photograph taken. Set the mood right in the first attempt. It is the first thing that will grab eyeballs, and you will always want them to stick to increase your followers.
Also think alot about the two lines of text that will appear under your name. This is your chance to sell who you are as person and why they should be doing business with you. Make sure to use relevant keywords that your customers might search for i.e. Noida's leading real estate agent.
Once you have about a 100 followers, you will easily get all your messages across a decent number of people. India is evolving, and in order to target a growing market you need to be innovative. Show how you are perfect for this through a creative profile page.
Next on your todo list is to get recommendations from all the people you have worked with the past and current customers from today. The more recommendations someone see's on your profile the more trustworthy you start to look. this "social credibility" is very important and you should invest time on recommending others so that they will be happy to recommend you in return.
The about section contains probably the most important details about you and your company. Be comprehensive, include common and most sought after details of your company, what areas you cater to, or if you are an individual, what areas you specialize in. Include relevant and correct information here, and try to keep it professional, yet interesting.
This is perhaps the most important of all details. Your contact details should be totally up to date, including your contact number and a working email id. If you are a business, you must mention your physical location or office address. In India, it will be an exceptionally great idea to include a Google map location of your office.
Whenever you describe your company, be sure to use keywords that describe the kinds of service you provide, or the kind of work that you are into. This will help you pop up for the right searches and prevent you from getting unwanted attention. Be sure that your profile is listed under the correct industry that you belong to.
Creating a new page is only half the battle won. Ensure that you update your details regularly as well, as and when they happen. Post status updates relevant to your industry, and if you are a company, you can always post small news about how well you are performing. LinkedIn is still a social media from its core, so no point in refraining from socializing.
Considering the large number of population professionally employed at MNCs in India, and the fact that most of them are on LinkedIn, the importance of LinkedIn is yet to be surpassed by any other social media. Ride the wave.
If you want to connect to me on LinkedIn then I am more than happy to connect with you. My profile is here - il.linkedin.com/in/spencerwaldron Invite me to connect.