Now as a small business owner you can't do it all. First of all you need to ask yourself - where are my customers? If they are using Twitter then you should have a twitter account. If they are using LinkedIn then focus your attention there. Make the best use of your limited time for marketing and build a presence where your potential customers are. If that is Twitter then here are a few ideas on how to set up your account.
Set down your twitter goalsDecide precisely for what purpose you are planning to use your twitter account. Due to the structure of twitter, it does become inconvenient if used for certain aspects of media marketing. But the same features make it perfect for using it as a live feed of your service, updating all your customers at once. Especially in India, where you may have a target customer base of millions, Twitter stands out as an exceptionally capable platform to stand and deliver.
Look aheadIf you already have a website, search for it using the twitter search box. Even if services like URL shortening have been used, it will come up, provided it has been mentioned before by a user.
Being HumanTwitter was designed to be very personal, yet very social. It is a platform where you can share your thoughts, to the extent you want. Ensure your tweets make you look like a human, and not a corporate robot sharing the same stuff over and again for publicity. Make a connection, and soon you will reap the benefits. In India, twitteratis use it to follow people, not services.
Link as much as possibleLinking different social media pages is no longer a dream. So, you can connect your Facebook, LinkedIn and other social media pages together. While it will help you gain cross platform popularity, it will help minimize confusions as to which is your original account. In India, there may be businesses with the same name. It is good to mark your territory well so that nobody else gets to ride your wave.
Be to the pointA tweet is limited to 140 characters. So, it is essential to share the essential information in the short word count for best results. Describe the news in brief, and provide an external link to follow up. Use a URL shortener like tinyurl so that you use minimum characters.
Tweet frequently, and make senseMindless tweets that hardly mean a thing will do no good to your fan following. Refrain from posting only links as tweets. The tweet should speak volumes, without taking more than 5 seconds of the reader’s time.
Since social media marketing is an emerging trend in India, it will be all the more profitable to set up your twitter account and use it for online marketing for your business.