Set down your goals
Every online profile has a purpose. Write down specifically for what purpose you plan to use your Facebook page. While many businesses use it as a platform for solving customer queries, many use it as purely a marketing tool. It is a very good idea to not mix the two. Your new users do not want to visit your Facebook page after clicking a promotional link and find you plagued with customer complaints. Titan, for example use their page solely for promotional purposes.
While creating a new page, look if your page accidentally already exists. It may have happened that one of your employees has already inadvertently created the page while listing his employment. Claim the business as your own and use the popularity already generated. In India, although businesses with same names are not uncommon, it is best you maintain your uniqueness.
Design the page, creatively
Earlier, when Facebook used to follow the same format, it used to be boring. But now, with a variety of customization options available, you can easily customize Facebook pages to suit your desired mood of projection. Greet your visitors with a refreshing design, be clear and concise about your domain of service and make sure you live up to the image you portray.
The face behind the business
Facebook is for humans. And your page should reflect that behind the facade of your business, there is a human being operating. Do not connect or interact with your customers like a business on Facebook. Talk like a real man, and always be free to deliver your opinion. India is full of promises. But very few actually keep them.
Share, but not just yourself
The key to a successful Facebook setup is sharing. Share opinions held by other people working in your domain on your page. More often than not, they will return the favor. In social media, any exposure is good exposure.
Creating is only half the battle. Always keep a fresh stash of photos handy. Mix and match your pictures every day, upload fresh pictures. Your fans will need to know that you are as interested in you work as they are. Besides, an active page means you will always have new visits every day looking for fresh content.
Be confident; never be wary of experimenting. And your social media venture is bound to be a huge success. It is a relatively unexplored field in India, and even when a small percentage of the population use Facebook, their numbers pose a formidable marketing playground.