For those who haven’t come across Klout yet then here is a quick overview. Klout has been going for about three years and has the objective to rank the influence of every person online. Klout has algorithms that crawl through all social media data out there and gives you a score. Even if you haven’t registered with Klout you will have a Klout score.
Now I looked at Klout a while back and thought – nice tool but not sure I will use it too much. However this article made me completely revise that decision.
The article talks about the ‘Palms Casino Resort’ in Las Vegas and how last summer, they started checking the Klout scores of guests as they checked in to the resort. People who had high Klout scores received instant room upgrades and extra benefits in the hope that they would talk about the great experience they had at the resort.
Before the ‘Klout’ campaign, the Palms Casino Resort had only the 17th-largest social-networking following among Las Vegas-based hotel-casinos. Afterward, it jumped up to third on Facebook and has one of the highest Klout scores among its peers. Now this is a great way to increase awareness, get talked about and at the end of the day new business.
Now this got me to thinking about how we can use Klout in the high-tech B2B world. What would happen if next time you run an event you “upgrade” some of the more influential visitors to your booth or event? What if you checked the Klout score of your existing customers and found that some of them should probably be having some extra attention in terms of customer service. What about your partners or System Integrators – do any of them have high Klout scores? If so then maybe some extra support might be called for.
I’d be interested to see what people think and if you could see a way to making this work for your company, brand, product or service? I know I for one will be putting some more attention onto my Klout score (which has been sadly neglected of late) and those of my customers and suppliers!
Let me know what you think below…